Building

Community, Culture & Brand

One Club at a Time

The Mission

60

Health Clubs

20M

Visits Annually By

2030

Project Completed

"We’re not just building gyms. We’re building leaders, culture, and a movement that changes lives from the inside out." - Nathan James

Landlord or Developer?

investor?

Work here

Landlord or Developer?

Hi, I’m Nathan

Founder, Leader, and Culture-First Operator.

As the Founder & CEO of Fitness Cartel, I’ve spent the last decade scaling our brand grounded in three things: community, culture, and brand.

From our first club to now on track to open 20 club across 3 states in 2025, the mission has always been clear. Redefine what a gym can be and create spaces that empower people to thrive.

This site is where you’ll find the vision, the journey, and the opportunity.

Whether you’re a future partner, investor, or someone looking to grow with a purpose-driven brand, I’m stoaked you’re here.

Fitness Cartel Growth Snapshot

Fitness Cartel is more than a gym chain. It’s a brand built on connection.

  • Currently 20 open clubs nationwide.

  • Expanding across Australia with a people-first model.

  • Built on connection, not just equipment.

  • Franchise-ready. Scalable. Community-driven.

Learn More About Fitness Cartel

Watch the video to see HOW WE'RE REDEFINING WHAT A GYM CAN BE.

Let’s Talk Big Vision

If you're a developer, investor, future buyer or someone who believes in building great brands with great people, let’s connect.

© 2025 Nathan James. All Rights Reserved